The World Wildlife Federation United Kingdom has just released its “Deeper Luxury” report card, which grades high-end brands on their environmental and social policies.
Coming out on the bottom with a grade F performance was Tod’s, the Italian leather company, for having no environmental policy at all and neglecting to collect data on its greenhouse-gas emissions, water use, and waste.
So Sienna Miller, the current face of Tod’s as well as ambassador for the climate-change charity Global Cool, should be outraged, right? She had this to say in July:
“Every cause is close to my heart, but I am very passionate about ‘Global Cool’ because I want to have children and I want them to live in a safe place. I didn’t know that each of us could make a lot of difference.”
Her contract with Tod’s is up for renewal at the end of the year. Hopefully she’ll have picked a side by then.
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We might let her off for the odd mis-directed promotion for looking like that – this is a stunning picture of Sienna I must say!