Could we have written a better story line than this?
Michael Bloomberg, Mayor of New York City, made a self-righteous stink a year ago about “trans fats” in snack foods. The self-promotion got so fetid that the City Council actually banned the stuff.
But here’s the fun part. In a Wired magazine interview, Bloomberg was photographed reaching into a bag of Cheez-It crackers. The kind that have a half-gram of trans fat per serving. Oops.
They may be too unhealthy for regular New Yorkers to eat, but not so for Mayor Michael Bloomberg, apparently.
After gaining national media attention for spearheading an almost total ban on trans fats in city restaurants starting last July, Bloomberg was photographed in this month’s issue of Wired magazine munching on those very same dangerous fats.
The photo, which accompanies a short Q&A about technology and politics, features Bloomberg at his City Hall desk, looking thoughtful and serious. Meanwhile, his right hand is seen almost absent-mindedly pulling a Cheez-It out of a single-serving bag of the crackers.
[Hat Tip to the mysterious Center for Consumer Freedom]
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Cheez-Its got rid of Trans Fats a couple of years ago:
http://www2.kelloggs.com/ServeImage.aspx?BID=14139&MD5=700660796108b8e36911e555b8cad44b
That link shows that a “serving size” is 30 grams, or barely one ounce. But the package Bloomberg was eating out of, according to Newsday, is 1.48 ounces and has 0.5 grams of trans fat.
It looks like you only have to label the trans fat if there’s more than a half-gram of it. Anything less than a half-gram counts as “zero” … which is how Kellogg’s gets away with saying that a single “serving” has no trans fat. But a Bloomberg-size serving actually has enough to trigger the labeling.
Maybe Kellogg’s is the real “Deceiver” here — did they jury-rig the serving size so they can make the claim that they got rid of trans fats? Can anyone out there answer this question?