Fresh-outta-rehab Eva Mendes is set to appear as the new, er, “face” of Calvin Klein Underwear.
The fashion house tapped her earlier this year for its upcoming fragrance campaign, and says she was selected to represent its new Seductive Comfort line of lingerie for “fuller figure” women:
“She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,” said [Tom] Murry [Calvin Klein's CEO]. “We are trying to get across that these new products are for fuller busted, shaplier kinds of women and when we looked at the talent, Eva was right.”
But in what universe is Eva Mendes fat? Or maybe I’m just failing to keep up with all the body euphemisms these days. Like how sometimes curvy means big boobs, and sometimes it describes stomach rolls. Someone, please, tell me when I’m supposed to feel bad about myself.
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I think they just mean she’s not a “size 2.”
You know … like Jennifer Love Hewitt …
I think Full Figure is being redefined as stacked, having all the right fullness in the right spots, size 1, even 4 do not have room for a woman blessed with breast assets and volumpous bunz. It’s flattering to be able to reinvent an image that is frownd upon. Numerous studies show, image is everything, so redefining how you perceive that image makes URBAN fashion more appealing who doesnt want to see cleavage from a full figure or butt check in some booty shorts, the average woman can certainly relate, filling them jeans is more appealing than not!
She’s the hispanic Amy Winehouse.
Up till now, Calvin Klein has never made a functional bra for anyone bigger than a B cup. Eva Mendes may not be “big” by normal standards, but she’s also a lot curvier than Kate Moss or your average waif model. If Calvin Klein is trying to get out the message that they are actually making lingerie with a bit of support, she seems like a good choice to me.
In comparison to the bags of antlers that Hollywood barfs out at us nowadays,Ms.Mendes is practically obese.
Oh, give me a break, full-figured is a size 16 and up. And I don’t care how big
your boobs are. There are many models out there, that could fit this bill. They think
her name will draw in customers, I say good luck.
I think calling eva mendes plus size is pretty far fetched, if she’s plus size I must be morbidly obese, and I’m a size 7. America ferrar would have been choice if they were looking to appeal to “curvier women” curves are more than boobs
You can’t see her sternum, so she must be fat.
Those seem to be the rules we live by these days . . .
Compared to the size 0 models, Eva has a gr8 figure, plus she is pretty.
So Calvin Klein thinks a druggie/alchoholic embodies the essence of their products.
Should tell you something about the wankers running Calvin Klein