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22
Apr
08

Historic Green Border Demonstrates TIME Magazine’s Newfangled Attitude Toward Killing Trees

time-self-promotion-cropped.gif

Courtesy of a friend who buys advertising for a living, this is the gratuitous self-promotion that TIME magazine is sending its real customers this week (the ad buyers, not the subscribers).

Ooh! Nothing shows commitment to the environment like using green ink instead of red ink! Never mind how many trees we killed to print 5 million green-colored copies. Nothing to see here… move along.

When was the last time a news organization actually declined to publish a dead-tree edition of its magazine or newspaper, or offered it only online, in homage to Earth Day? Now that’s something I could respect, even if the whole “going green” thing is a bit overdone these days.

And don’t get me started about the Iwo Jima reference in the cover photo.


11 Responses to “Historic Green Border Demonstrates <i>TIME</i> Magazine’s Newfangled Attitude Toward Killing Trees”


  1. 1 Pastafarian Apr 22nd, 2008 at 12:49 pm

    I chopped down a tree today in celebration of Earth day. I also bought five polystyrene coolers. You know those ones with the dents on top for your drinks. I’m gonna break pieces of them off and toss them into the river. How do you trademark a red border? I’m sure those Marines are happy their image is being used to promote the crisis du jour. I know, I know they’re dead. You know what I mean. What’s the shelf life of the average movement?

  2. 2 jj Apr 22nd, 2008 at 2:09 pm

    Only when the last river is poisened, only when the last fish is caught, only when the last tree is cut down…only then will you find that money cannot be eaten.

  3. 3 The Oversneer Apr 22nd, 2008 at 2:24 pm

    If it takes you that long to figure out that you shouldn’t eat money, your mommy forgot to teach you a few things.

    Like how to avoid pooping nickels.

  4. 4 Pastafarian Apr 22nd, 2008 at 2:39 pm

    That’s not true. My cat at a penny once.

  5. 5 jj Apr 22nd, 2008 at 3:47 pm

    Oversneer: it’s not ‘literally eating money’ - human kind will kill itself off if we continue destroying the earth — but then you already knew that didn’t you?

    Maybe you consider yourself lucky that it won’t be in your lifetime. hmmmm??????

  6. 6 Pastafarian Apr 22nd, 2008 at 4:48 pm

    Damn straight.

  7. 7 Drew Carey Apr 22nd, 2008 at 5:25 pm

    “I spent Earth Day outside spraying aerosol cans into the air. Screw the grandkids… I’m cold NOW!”

  8. 8 Pastafarian Apr 23rd, 2008 at 11:39 am

    Sorry Drew aerosol sprays no longer contain CFCs. The stuff that harms the ozone layer. But you’re on the right track.

  9. 9 seaniep Apr 23rd, 2008 at 2:18 pm

    yeah I think when I was a kid my mom got real upset with me for eating a penny

  10. 10 Rocko Apr 23rd, 2008 at 10:16 pm

    Iwo Jima for Earth Day huh? Maybe next they’ll have a Vietnamese child running towards the camera because she’d “rather go naked than wear fur”.

  11. 11 Martina Apr 25th, 2008 at 9:50 pm

    I know its not the most effeciate way to go but at least thier trying, and creating awareness. Honestly guys it wouldn’t kill you or the earth to plant a tree once in a while or recycle the thousands of pounds of trash you produce in your lifetime. I get what there trying to do and im all for earth day! go green man! (and honestly get over the whole iwo jima thing)its just bringing to our attention the severity of this crisis or (cough, cough) “climate change”

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