The Calvin Klein Underwear ad campaign starring Eva Mendes is out, just in time for the hefty September editions of every fashion mag. (More photos here.)
When CK announced their new Seductive Comfort bra line was for “fuller figure” women, I questioned their selection of Mendes, thinking it must have been a poor choice of words.
But no, apparently they really do think she’s fat:
Regarding the campaign’s image, [Calvin Klein president and CEO Tom] Murry said: “This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman.”
Insofar as Kate Moss is no longer their body of choice, I get the idea. But Eva Mendes, being characterized as someone who isn’t slender?
These photos look absolutely no different than any other lingerie ad. I don’t see how any “curvaceous” women are supposed to understand that these bras are for them.
Epic fail.
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Didn’t you know, looking healthy equates to obese for these people.
I love that type of “Fat” women. I really wish to see more of them in the future.
I’d love to be ‘Fat’ like her.
Ugh. How could anyone be attracted to a fatty like that?
She is quite “fuller” and certaintly curvier than someone like Kate Moss. Not fat by any means, but I’d definatly relate to her body type more than some stick.
Well obviously she isn’t doing enough coke like Kate Moss to keep herself fit.
Selfish, selfish.
Bad model, here at least smoke some crack to surpress that appitite.
Jessica Simpson is curvaceous. Mariah Cary is curvaceous. Eva Mendez actually looks less curvy than she did when she was in that terrible movie with that horrible actor. The flaming skull one. Nic Cage makes Marilyn Monroe look like Brando.
Fashion people live in a world even more different than the Hollywood people.
“Epic fail”? Let’s not use that anymore before it bleeds its way into everyday verbage and becomes part of some dictionary. We all remember the terror and the trauma of “bling”.
She does look thinner than she used to, huh.
Amen Pasta. Hollywood people–strange. Fashion people–stranger. Wish I could be “fat” like that!
The shoulder fold is disgusting!
Stick people have different standards.
oh god.. if that’s fat then sign me up! people are so stupid, she’s healthy!
I think it’s pretty f*cked up that these ads most often appear in women’s magazines.
My point? That in just about every women’s magazine I have picked up and “read”, there’s at least one article about how women should love and embrace their bodies, and then you turn the page, and they’re implying that you’re fat provided that a lot of women are either the same size or larger than Eva Mendes.
A lot of these magazines (yes, I’m talking to YOU, Vogue, Cosmo, etc) are really hurting themselves by insulting their core audience.
I agree with you, Christina X…the hypocrisy in the articles alone is astounding. Now, I know Cosmo is no New York Magazine, but when half of the articles are about loving your body as is and the other half is about getting a perkier butt through diet and exercise, what am I supposed to do?
Get the perkier butt, that’s what. Guys love perky butts. Cosmo tells me so.
I think fashion and hollywood too, confuse having breasts with being fat. It seems the only way being “curvaceous” is acceptable is if said breasts are improbably large, and standing away from the body like two grapefruits on a toothpick…I also hate the way the word “curvaceous” is code for “fat.”
My problem lies more so in these body stereotypes falling into mens magazines. When women see that this is what men want they try to attain and even surpass.
I have to say, she’s smokin’ hot.
Not fat by any means.
I definitely concur with you, Dissident.
Not to really turn this thread around to be about me, but I’m just speaking through personal experience that I could care less what appears in women’s fashion magazines and catalogs. Admittedly, magazines like Maxim always knock my self-esteem down a peg or three because I want to conform to men’s standards of beauty, which can only be attained through surgery, HOURS of makeup, a personal trainer, an impossible diet, and airbrushing. Ever notice how many of the female celebrities praised by Maxim aren’t extremely well at what they’re paid to do? If women had the time and money to waste that these women do, we’d all look our best as well, but until then, men’s magazines need to get real as well as BS like Cosmo and Glamour, or whatever.
I’m sure a lot of other women feel the same way as well, undoubtedly.
On the other hand, I think that these fluffy women’s magazines are inconsistent and I think that should be exposed, and really, it goes beyond the pages of magazines: women’s TV channels, talk shows, etc.
If she’s fat then I must be the goodyear blimp! I’m only like 2 sizes larger than her!
Things like this are why I avoid media, “woman’s” magazines (more like cut down advertisement) and all that BS.
They are telling us to starve ourselves and you want to know why?
A depressed person with low self esteem is easier to sell to, by knocking us they are tearing our will down so they can sell to us.
I for one ain’t falling for it!
She is prefect.