Leona Lewis, the singer voted PETA’s Sexiest Vegetarian this year, turned down a £1-million offer to open the sale season at Harrods, the famed U.K. department store that sells luxury goods — including fur.

A staunch vegetarian since the age of 12, the Bleeding Love singer stuck to her principles and turned the lucrative offer down, the job going instead to 52-year-old Sex And The City star Kim Cattrall.

Lewis, who was this year voted animal rights campaign Peta’s World’s Sexiest Vegetarian Celebrity, said: ‘I’m totally against animal cruelty.

‘I don’t have clothes, shoes or bags made from any animal products.’

We’ve questioned whether Leona really lives up to that pledge in the past, but the move seems calculated to position her as true to her word and we can’t fault her for that. (And it won’t hurt her upcoming vegan clothing line at Topshop either.)

Odd then that Kim Cattrall, another PETA activist, jumped at the opportunity.

The honor includes a parade in a horse and carriage and a private tour of all the luxury goods the store has to offer. Kim must be feeling pretty dumb right now. Maybe to atone, she can hire some naked PETA protestors to replace the horse and pull her around Knightsbridge instead.