It used to be that the WWF, the World Wildlife Fund, was best known for chokeslamming Vince McMahon and taking away his logo. But now they’re the ones getting taken to the mat.
You may have seen this ad:

You can see the full-sized ad here. According to Adweek, the copy at top-right reads: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.” Followed by the WWF web address and logo. It’s comparing a tsunami, an act of God, with 9/11, an act of bloodthirsty madmen. It’s equating a natural disaster with an act of mass murder.
When this ad started circulating online, the outcry was universal. Why, it was so bad, Keith Olbermann said that DDB Brasil, the agency that created the ad, was even worse than Glenn Beck. And to Olbermann, that’s pretty darn bad.
The WWF and DDB Brasil have since put out a series of contradictory statements about the ad. First, the WWF had nothing to do with it. Then DDB said it had been approved by the WWF. Then, okay, the WWF did approve it, but of course they immediately realized their mistake and the creative team behind it is no longer with the company.
It remains to be seen how they’re going to explain this. WARNING: Don’t watch this if you still remember 9/11 and are on blood pressure medication:
Continue reading ‘World Wildlife Fund or World’s Worst Fumblers?’


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