I usually find a reason to take exception to the annual Vogue “Shape Issue.” But did they have to make it so easy this year?

Typically it’s the one time they dare to put a curvaceous and/or black woman on the cover (Beyoncé made it last year, for example). This year, though, it’s Gisele Bündchen, who was photographed for the image at right a mere six weeks after giving birth. The accompanying interview is, as you’d expect, all about how she kept her figure while incubating Brady spawn:

“I did kung fu up until two weeks before Benjamin was born, and yoga three days a week. I think a lot of people get pregnant and decide they can turn into garbage disposals. I was mindful about what I ate, and I gained only 30 pounds.”

Yet without a trace of irony, flip a few pages back in this same issue and you’ll find this eating-disorders-are-bad article by Dutch model Kim Noorda and her ongoing struggle with anorexia:

The intake meeting with the nutritionist [at Renfrew, a New York City eating-disorder clinic] took place today. She weighed me, calculated my BMI, and made a weight-gaining plan for the four weeks: one pound per week. This is standard procedure for the center for everyone who weighs less than 90 percent of ideal body weight. I did not like that at all. I told her I would try to agree to that because my agents have also told me that they would like me to gain an extra five pounds. She told me that five pounds is not that much, and probably no one would even see it. I told her that people in the fashion industry see every gram of fat.

It’s no surprise that every young model feels this way when the industry’s highest-paid catwalker tells the world that even pregnancy is no excuse to eat what you want. Shame on Vogue for the mixed message.